Well we’re very excited to be introducing a very new concept to our online businesses, so what did we want to acheive? well we have been doing 360 degree rotational images to show customer the full view of a shoe but its clear that images and rotational images can only show so much not to mention the web is bombarded with those who do the same
We want to show you the fine detailing of our favourite wedding shoes so after much deliberation over cost and how this can be acheived, we have now given it the go ahead for the beautiful Benjamin Adams collection and will be rolling this out for Pink By Paradox & Belle.
Why choose the Benjamin Adams collection and other collections from Paradox London you ask? Because its our favourite brand of course, don’t get me wrong we are extremely proud of all our collections otherwise we wouldn’t sell them but theres just something special about this brand and heres why.
Whats the most important thing apart from design for a bride to be? comfort of course and let me tell you this brand excels in this area, cushioned insoles with soft padding, soft satin and silk fabrics, a variety of heel heights some of which you wouldn’t believe were comfortable due to their high heel but trust me they are. I’m a sucker for grabbing one of them every now and then and having them dyed for a night out.
In fact as embarrasing as this seems this blog has come about as I am having a well deserved day off from promoting products, discussing new video concepts and implementing them, discussing new projects, thinking of more products to wow you with so here I am wearing my beautiful Charlize Wedding Shoes which Paradox kindly dyed midnight blue for me (they’re not dyeable by the way but I managed to persuade them to do it for me, i think it took a few coats but here they are on my feet sparkling away plus I have been listening to my favourite tunes dancing around the lounge like a nutter but thats my point, they are so comfortable you can walk, dance and jump around in them. My favourite shoe at the moment by far.
I hope this gives you an insight into why I have chosen to introduce the new revolutionary video concept for the Paradox London collection and I very much hope to have at least 20 styles to showcase by the end of this month, excited moi? but to give you a sneaky peak, heres a link to the beautiful Lana wedding shoes which were shot for a trial, yes a few tweaks needed but we’re definitly rolling with it
By the way Lana is a discontinued shoe unfortunately but we do have sufficient stocks at the moment to supply most sizes if this video makes you want them.
I’m sure you’ll all agree this is going to be worth it, lets be different from the rest although I am already planning my next move, catwalk, models, shoes, videos, photos, location arggghhhhhhhh.
We’ve ascertained Platinum Stockist for the Paradox London brand for over 5 years now and will continue to promote them as our favourite brand for the near future.
So here we are sneaky peak at the new concept, enjoy.
Video Of Lana Wedding Shoes – Sneaky Peak


















